10 Signs You Need A Web Makeover
10 Signs You Need A Web Makeover
BY Blake Hanley Tuesday December 6th, 2016
It's important to put your best foot forward as a business, and your website should reflect this rule. Your website is often the first impression customers and potential customers have of your business. Check out this list to see if your brand is ready for a redesign.
It's important to put your best foot forward as a business, and your website should reflect this rule. Your website is often the first impression customers and potential customers have of your business. You don't want to impede new customers by looking outdated and out of touch, or by making it impossible to access the message they came for. If you have heard one complaint about your site, it's possible 10 others just selected the back button and went somewhere else. Check out the following list to see if your due for a web makeover.
Is Your Website Is At Least Three Years Old?
It's a good rule to evaluate a redesign about every 2-3 years as well as make at least quarterly updates throughout the life cycle to keep things current. The web is ever-changing, not just in terms of design style but also code and user experience. There are always new services offered that create better, more user-friendly experiences for your end user. As an agency, we redesign every 1-2 years and make monthly updates. Keeping up with the Jones' with current design trends and better experience keeps you on the cutting edge and portrays your business as innovative.
Is Your Site Responsive?
Go on, whip out your phone and look at your website. Is your site easy to navigate on small devices or do you have to zoom in and zoom out? You hear web designers push responsive all the time and for good reason. Responsive design is about usability of your site on every platform. It ensures that your message gets across to your potential customer no matter how they access your site. Three years ago responsive was a trend, now it's one of the top ways search engines define how you site shows up on mobile search. That's because today we access the internet on an absurd amount of devices all with different screen sizes and orientations. Your site needs to account for the wide range of screen sizes and using responsive design covers all your bases.
According to a study preformed by Microsoft, we humans have a shorter attention span than a goldfish. We want everything to be lightning-fast. If your website takes more than 4 seconds to load, you are likely to loose more than 1/3 of your visitors to bounce rate. At 10 seconds nearly 90% of customers are reaching for the back button. As ridiculous as those statistics may be the longer a page takes to load the more revenue you'll loose. Another important point to consider is Google considers website load times in their search ranking algorithms. The slower your site the further down the page your listing will be.
Is your site search optimized?
As discussed previously search engines use algorithms to rank your site. You can pay hundreds a month to be posted on the first page or you can design your site properly and use organic search to your advantage. The whole reason your online is to allow potential customers to find you, learn crucial information about your business, figure out how to get in touch with you, and potentially purchase your products/services. If your getting burred under your competition in search results, you need to start doing something about it.
Does your site auto play music or video?
This is less common then say 10 years ago, but nonetheless annoying. Users prefer to choose what content they engage with, not dictated what they engage with. Many users will leave a website within the first bar of music because it's startling. More often that not, your users are going to be in a situation where they don't want to hear the solo from "Stairway to Heaven" or the sweet musings of "Achy Breaky Heart" from their computer without warning. Perhaps they are at work or another situation where sound will bother others. So just don't do it.
Is Your Site Tiny
There might be a tiny home movement but your website is a different matter. Around the turn of the century 800x600 was the standard for width of a computer screen. We've grown a lot since then. Most desktop users use much wider screens (and if they don't all the more reason to go responsive!) With all that real estate to work with, space out your content and let it breath. Tiny sites look dated and your users shouldn't need a magnifying glass to access your content.
Flash is Dead!
Remember those cool site intro animations and online games from 1999. Well that trend is about as outdated as Hypercolor T-Shirts, wearing overalls with one strap, bowl cuts, and big floppy hats. Steve Jobs effectively put the first nail in the coffin of flash in 2010 when the first iPad came on the scene. Animation still has it's place but there are much more effective ways and flash just looks as dated as dial-up internet.
Can you easily update content?
If you can't update the content on your site can you really provide the most up-to-date information about your company or organization? The lack of current content can make your site look dated, and can also harm your business. If your hours of operation, location or products have changed your customers need to know. Make sure you spend the extra dollars to incorporate a content management system into your update. This allows you to update your website on the fly without knowing code, but you'll need a good designer to get it up and running.
Does your site have links to your social media accounts?
Having a social presence online is as crucial as ever. If you aren't sharing your accounts though your website then how will customers find you? Social media is a great tool to build relationship and keep in touch with customers. It also help promote your business and SEO ranking. Adding accounts to your site is as easy as including the links on your header or footer of your website, or the contact/about page. This way your customer can find you and interact with your brand.
Do you Like Your Competitor's Site Better?
Do you spend an unhealthy amount of time on your competitor's website admiring the scenery. It's probably time to step up your game. Maybe their site is easier to navigate, more organized or just easier to look at, it's safe to assume that your customers are comparing you to them.
If you're guilty of one or more of the signs listed above it's time to consider redesigning your website. While some of the signs may just be individual problems that you can fix and keep your current design, a good number of them are signs of a larger problem. Having a solid website is part of sustaining a successful business, so don't let yours fall behind the competition.